Acceptable use policy.

This Acceptable Use Policy (AUP) applies to every advertiser campaign, creative, landing page, and every publisher site + zone listed on the network. It supplements (does not replace) the prohibited-content rules in the Terms of service.

The following are banned outright. A single confirmed violation triggers immediate, permanent termination — there is no warning ladder.

• CSAM. Any material depicting or appearing to depict a minor in a sexually explicit way — real, simulated, AI-generated, animated, or implied.
• Non-consensual material. Including hidden-camera, stolen-content, revenge-porn, and impersonation deepfakes.
• 2257-noncompliant material. Any U.S. 18 U.S.C. § 2257 covered material without records on file.
• Bestiality, necrophilia, gore. Including material that depicts serious self-harm.
• Trafficking + sex-trade solicitation.Including escort listings that don’t comply with applicable local law.
• Malware payloads. Creatives that drop binaries, install drive-by exploits, or hijack the browser.

Creatives that appear on publisher sites must:

• Not impersonate system UI (fake Windows alerts, fake browser updates, fake antivirus warnings, fake CAPTCHA forms).
• Not auto-redirect, auto-download, or trigger pop-ups outside the iframe sandbox.
• Not contain auto-play audio.
• Not show explicit penetration on banner formats served to non-adult-gated zones. Tease-only or non-explicit creatives are required for sponsored-content slots.
• Match the landing page’s actual product. Bait-and-switch creatives — adult creative leading to a non-adult survey funnel — are removed and the campaign is suspended.
• Disclose paid-affiliate relationships where required by the FTC Endorsement Guides.

• The destination URL must resolve to a page that is materially described by the creative. We periodically crawl destinations.
• The page must not run cryptocurrency mining, browser-locker, or any script that disables the back button.
• The page must not collect credit-card information without PCI-DSS compliance — we don’t verify your PCI status but we report sites that appear to be skimming.
• The page must comply with the destination country’s age-verification laws (e.g. Texas HB 1181, Utah SB 287, UK OSA, EU DSA Article 28).
• Prescription drug / Rx pharmacy landing pages require documentation showing licensure in the destination country.

• You must own or be legally authorized to monetize the domain. We verify at first tag fire and randomly thereafter.
• You must not run code that auto-clicks, frame-stacks, or generates impressions via headless browsers / bots.
• You must not run pop-under stacks, history-injection redirectors, or back-button hijackers on a Nyhilism-monetized page.
• You must show your 18+ gate / interstitial as required by your jurisdiction (TX, UT, LA, MS, NC, MT, FL, ID, IN, KS, NE, OK, SC, TN, VA, KY, AR, AL, GA — list grows; check our age-law tracker).
• Your site’s SiteScan grade is your scoreboard — repeated C-grade scans trigger an inventory pause until issues are addressed.

Automated

• PhotoDNA — planned before GA.Once integrated, every uploaded creative will be hashed and checked against the Microsoft PhotoDNA database before human review, with matches halting the upload and notifying our trust & safety inbox. Today, human review is the gate.
• Traffic-integrity scoring.Per-impression datacenter ASN check, viewability check, focus check, and per-user impression cap. Hits remove the impression from the invoice and contribute to the publisher’s quality score.
• SiteScan. Automated scan on signup and on demand for compliance signals — 18+ gate, DMCA footer, presence of disallowed scripts. Recurring scheduled rescans are on the roadmap.

Manual

• Creative review. Every creative is reviewed by a human moderator before first serve, with a published SLA of 24 hours.
• Reports. Any user, publisher, advertiser, or third party can report a violation at [email protected]. Reports are triaged within 1 business day.
• DMCA. Copyright complaints route through /dmca with a designated agent on file.

1. Notice. First-time non-categorical violations get a notification with a 72-hour remediation window.
2. Pause. Continued non-compliance pauses the specific campaign or zone.
3. Account suspension. Pattern of violations (3+ in 30 days) suspends the org pending review.
4. Termination. Refusal to remediate, evidence of bad-faith bypass, or any categorical-ban violation terminates the account with the balance settled per the standard payout / refund rules.

Trust & safety: [email protected].

NCMEC reports for CSAM are forwarded to the National Center for Missing & Exploited Children automatically per 18 U.S.C. § 2258A. Law-enforcement contact: [email protected].